William: Ofreciendo a las marcas la oportunidad de conectarse directamente con los fans del fútbol en plataformas múltiples
Univision Deportes today announced Toyota has signed on as the first official sponsor of juanfutbol, the social-first soccer channel recently launched on Facebook focused on creating socially-native content for Hispanic millennials. Toyota’s launch sponsorship with juanfutbol, combined with their overall Univision CONCACAF Gold Cup partnership, will provide an exceptional multi-platform experience for passionate soccer fans. They can watch all the Gold Cup matches across Univision’s portfolio of networks including Univision, UniMás and UDN, as well as the Univision Deportes App (iOS, Android), Univisiondeportes.com and Univision Now. Juanfutbol will engage fans even deeper with interactive content featuring players that “gave it their all” bringing fans closer to the action.“Univision has always been at the forefront of innovative branded content experiences, driving engagement for both fans and sponsors” said William Davis, VP Digital Ad Sales at Univision Communications. “Through our extensive soccer rights portfolio and juanfutbol’s social storytelling expertise, we are offering partners like Toyota the opportunity to connect directly with soccer fans across multiple platforms.”
