NBCUniversal announced a partnership with Mashable, Vox, Tastemade, Buzzfeed and Wise Entertaiment in an effort to create original content targeting Millennials. “Our audiences craves immersive experiences across all screens that speak to their unique multicultural identity said Peter E. Blacker, EVP Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises. “Weve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories.” The agreements also include that Telemundo will expand its El Pulso vertical with Mashable to include a weekly Facebook Live show. And the Vox-owned sports property SB Nation will be launching a new partnership designed with Telemundo produce editorial content focusing on Russia 2018, FIFA World Cup Qualifiers, upcoming Liga MX and NFL seasons, UFC Fight night and much more. It will also partner with Tastemade in the co-creation of DELI, a food-centric digital and social experience targeted to the U.S. Hispanic millennial market. The company and Buzzfeed will collaborate with Much Ado About Nada, a short-form English-language weekly series. It also announced plans for two multiplatform feature films produced by its multiplatform studios, Fluency Productions to debut in 2017. The first, Fat Camp, and the second, a co-production with Wise Entertainment.
Peter Blacker de NBCUniversal Telemundo: La app Noticias Telemundo tendrá información personalizada