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Telemundo announced Toyota, Revlon and T-Mobile as the sponsors of their next reality Yo soy el artista in the USA
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Telemundo Media announced the sponsorship deal with Toyota, Revlon and T-Mobile for the new reality Yo soy el artista (I’m the artist), which premiered last September, 14th. “In Telemundo, we give our audience a cutting-edge programming,” Mike Rosen, executive VP of Hispanic NBCUniversal Advertising Sales Group, said. “Our partnership with Toyota, T-Mobile and Revlon introduced a new modality in the formats of music competitions, with unique and unprecedented opportunities to connect with consumers as they join us in our quest to discover the next great artist of the show business”.Yo soy el artista will be simultaneously broadcast in the USA on Telemundo and throughout Latin America on E! and Telemundo Internacional. The reality will be hosted by international actress and singer Lucero, who will be accompanied by Luis Fonsi, Olga Tanon, Mario Quintero Lara, Stephanie Himonidis La Chiquibaby and Boris Izaguirre, as jurors. Along with them, 100 people with great influence in social networks will evaluate the contestants from around the country who will have to sing, dance and show their talent in an intense competition of 13 weeks where the winner will be named the last “real artist”.
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