Susan Rovner y Kelly Campbell de NBCUniversal
One outstanding show for Susan Rovner, chairman of entertainment content at NBCUniversal Television and Streaming, during the NewFronts of IAB presentation was the Peacock presentation this Tuesday of the three-episode documentary series Menendez + Menudo: Boys betrayed, produced with Telemundo by Content Group Productions LLC, and which made its debut this Tuesday, May 2. Rovner said in a conversation with Kelly Campbell, president of Peacock and Direct-to-Consumer of NBCUniversal, that “diversity and inclusion are imperatives in all that we do at Peacock, authentic storytelling.” Other content she noted was the seriesThe gentle art of Swedish death cleaning with the comedienne Amy Poehler. “Peacock has become the most complete streaming service in the U.S. with an offer of undeniable value, both for our audiences and for our partners. Streaming began as a business that prioritized consumers, and we are committed to keeping it that way, with content and experiences that audiences can only find on Peacock,” said Campbell during the event. Peter Blacker, executive VP of Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships of NBCUniversal, presented the platform’s latest advertising innovations for the advertisers Marquee, Spotlight+, Power Break and Must ShopTV. “We want our viewers to interact with brands they find valuable and relevant, the reason why our new advertising innovations make use of our own data, purchasing power, and the scale of One Platform. In addition, our leading content is open to any advertiser; because after all, Peacock is a unique destination for both consumers and for advertisers,” Blacker said.
