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StreamTV Ad Summit Panel: FAST and new content shortage due to strike will be the main impacts for Advertisers in the next 6-12 months
Maribel Ramos-Weiner| 22 de agosto de 2023
Panel Inside the 2023 Streaming Landscape
The growth of FAST and the shortage of new content due to the strike of writers and actors are the main events that could affect streaming advertisers in the next six to 12 months, according to the panelists at the webinar “Inside the 2023 streaming landscape– What advertisers should keep an eye,” held during the first day of the Stream TV Advertising Summit.Panel del StreamTV Ad Summit: FAST y escasez de nuevo contenido por huelga serán los sucesos que más impacten a anunciantes en próximos 6 a 12 mesesThe panel included Katina Papas Wachter, Head of Ad Revenue Strategy for The Roku Channel; James Smith, Executive VP of Programmatics and Ad Sales at Amagi; Dave Kersey, Chief Media Officer of GSD&M (Omnicron); Darren Olive, President of Advertising Sales for Crackle Connex, and Jeff Imberman, Head of Global Sales for Tastemade. Paul Erickson, Principal at Erickson Strategy + Insights LLC, moderated the webinar.Kersey said there will be a change in content viewing time due to the strike and the lack of new content. “There will be a lot of reruns and reality content,” he said. “The industry will have to be much more creative to better serve the audience,” said Erickson of Erickson Strategy + Insights LLC.According to Olive(Crackle Connex), the next few months will see the consolidation and come-back of pay-TV packages. He noted that Crackle and its other streaming properties are trying to create opportunities for advertisers by offering scale. The company belongs to a network of independent streamers, proving how big they are versus traditional TV and the big streaming companies.Para el moderador Erickson de Erickson Strategy + Insights LLC., “la industria tendrá que ser mucho más creativa para atender mejor a la audiencia”. Smith at Amagi FAST pointed out that in terms of FAST, it is necessary to achieve optimization and increase visibility. “You have to be discoverable in such a congested space.”
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