Rob Bradley of CNN International Commercial: We launched dynamic native content advertising formats

Through a new partnership with Sharethrough, the industry’s leading native advertising platform, CNN International Commercial (CNNIC) is offering dynamic native and branded content advertising formats in prominent placement across CNN Digital platforms – a move that takes advertising on CNN Digital even further beyond the traditional ad banner. The main advantages are time of exposure and engagement, because the native ads receive double visual attention than ad banners. “We are bringing together the full suite of new formats, prominent and seamless placement, and the power of data and creative content for clients to truly engaged with CNN audiences in a native environment. The result is an engaging brand storytelling experience created for peak performance and with the flexibility of dynamic optimization. Clearly labeled to ensure transparency, this solution created with our partners at Sharethrough also ensures that our users are served high quality and engaging native content that’s relevant to them. In an age of overused buzzwords, this solution, which we’re calling Native 2.4, finally adds real substance to the term ‘native advertising’” said Rob Bradley, Director of Digital Revenue and Data at CNN International Commercial.