The More You Know
NBCUniversal unveiled its new The More You Know PSA campaign starring Kelly Clarkson, Andy Cohen, Ted Danson & Mary Steenburgen, Savannah Guthrie and many more to help educate people around the country about how they can reduce their risk and prevent the spread of COVID-19. The first spots of more than a dozen in total that will be rolling out over the next few weeks are available at www.themoreyouknow.com. The new English- and Spanish-language campaign, created in partnership with the Ad Council, Centers for Disease Control and Prevention (CDC), the U.S. Department of Health and Human Services (HHS), and the White House, was shot on mobile devices and cameras available in the talent’s own homes and produced remotely by NBCUniversal’s in-house Creative Partnerships team. The combination of these celebrities sharing the CDC’s critical messages focused on Social Distancing, Mental Health, Parenting, and Risk Factors, set against the backdrop of the talent’s own preventive self-isolation, highlights the importance of this information to all audiences.
