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Mike Rosen from Telemundo: Tu Mundo Awards are a unique channel for brands to express themselves in front of an attentive and receptive audience
Manuela Walfenzao| 22 de agosto de 2016
Rosen: Los Premios tu mundo nacieron de la innovación
Telemundo announced on Monday August 22 that Allstate, Anheuser-Busch, L’Oréal Paris, Samsung and Walmart will be the sponsors of the 2016 edition of Tu Mundo Awards. The event, which rewards the best actors, singers and moments of Hispanic TV, will take place on Wednesday August 25 with special presentations by Farruko, Sin Bandera, Reik and Régulo Caro. The prelude to the awards ceremony will be the special blue carpet event, from the American Airlines Arena in Miami. “The Premios Tu Mundo was born out of innovation, stemming from a digital experiment we conducted five years ago. Now it is one of Telemundo’s most important multiplatform events, with an ideal set of immersive experiences for the consumer, where our sponsors play an essential role” stated Mike Rosen, EVP, Ad Sales, News and Hispanic Group at NBCUniversal. “From brand alignments to the awards themselves, including a great deal of content on multiple platforms, the awards are a unique channel for brands to express themselves before an attentive and receptive audience.”Allstate celebrates its fifth anniversary together with Premios Tu Mundo, with the return of its character Mala Suerte, who will participate in the blue carpet. L’oréal will also have a participation in the gala, together with a beauty expert and will sponsor the Favorite Actress category. In 2015, this award ceremony reached first place on TV in Spanish in the U.S., in the time slot in which it was aired. It had an audience of 2,363,000 people.
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