TELEVISIÓN Versión en español
Marlon Quintero of CIC Media: More than a formula to create contents, the key is in knowing how to surprise the audience again
22 de abril de 2016
Marlon Quintero, Managing Director de CIC Media
“Once you reach a formula to create contents, the key is knowing how to surprise the audience again by using the formula or breaking it. This could be done with the characters, with stories. But you can always surprise the audience” said Marlon Quintero, Managing Director at CIC Media during the seminary InnovationMCC that took place at Miami University on Tuesday 19. Quintero, a producer nominated for the Emmy Awards and CCO Entertainment Global Formats at Televisa explained -during the seminary focused in content creation innovation for media- the methodology he has developed for two decades of experience in creating successful productions internationally. Other 15 international experts in several areas related to content development and marketing joined Quintero, and with many attendees -mostly professional creatives and students-, shared their clues to get the public attention using original stories strategically sound.
