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Laura Luna of West One Music: We focus on producing authentic music to cover regional requirements
Maribel Ramos-Weiner| 21 de junio de 2023
Laura Luna de West OneMusic
Laura Luna, consultant for Music Licenses (Mexico) at West One Music, has been three years in the company yet has known West One Music since her early days, and she now has 20 years’ experience promoting music catalogs. “I know perfectly well the quality of the group’s productions since its first album. In every team we’re passionate about what we do – and the results speak for themselves,” she said. West One Music Group has a great global team that is at the service of its clients 24 hours a day from 11 local offices with support operations in the areas of production and client service “We’re very proud to be part of the most successful and best produced creations in Mexico. We know that Mexico is a country rich in ancestral culture, flavors, colors, and hard-w0rking, talented people who are a lot of fun. How could we leave music out of all these riches, about which we’re so proud and most rightly bring to the attention of the whole world?” Luna said, adding that West One Music is highly interested and focused on covering the regional music requirements of its clients in content, production values and advertising. “We concentrate on producing music that is authentic and correct, because we hear some proposals that don’t have a real cultural connation or a specific place of origin or a reason why determined regional styles are appropriate What’s beautiful about music is that in some way it gives heart and soul to these scripts. Through music we can provide touches of warmth, energy, and those comic moments, because in Mexico there is something that identifies us culturally, which is our way of finding comedy in tragedies, which in turn helps us resist all those weird things that can happen in our lives,” she said.
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