TELEVISIÓN Versión en español
Juan Vallejo from FOX Hispanic Media: Our sales force is prepared to talk about TV and digital at the same time
Maribel Ramos-Weiner| 22 de abril de 2014
Andrea Slodowicz de MARCA y Juan Vallejo de FOX Hispanic Media
With the launch of FOX Hispanic Media Conexiones, the companys sales force is able to face, in just one conversation with their clients, all the groups platforms: TV and digital.Juan Vallejo, Senior VP of Advertising Sales at FOX Hispanic Media, talked to PRODU during the upfront road show held in Miami and said that with this event, rules are being broken a bit. This is an important milestone. We usually do a large event in New York, but we decided to take it to our clients he said.He pointed out that they settled on an important business for FOX. It is the first time in FOXs history that we firmed up an agreement with Twitter Amplify and Heineken around the Champions League. We can send some tweets with exclusive videos thanks to the association we have with Snappy TV in order to broaden our message and the fans experience.Andrea Slodowicz, MARCA Media Director and FOX client, remarked the fact that FOX Hispanic Media has trained all their salespeople to handle not only TV, but digital as well. When you are on this side of the agency, it is very important to have a contact person who knows it all. From that point of view, FOX is very innovative, it makes the job easier and we love it.Slodowicz also commented on the initiative for their client Telcel America around the Super Bowl with FOX Sports. We had three times the ratings and audiences we had bought.
