TELEVISIÓN Versión en español
ESPN broadcasts FIFA World Cup with a strong multiplatform strategy
Vanessa Maldonado| 12 de junio de 2014
ESPN dedicará un mes completo de noticias y análisis del Mundial
ESPN will dedicate an entire month of news, analysis, comments and interaction around the 2014 Brazil World Cup in their digital platforms {ESPN.com;http://espndeportes.espn.go.com/?cc=5200} and {ESPNFC.com;http://espndeportes.espn.go.com/tv/programas/espnfc}, as a complement to the coverage on linear TV, with which ESPN offers on the most ambitious multiplatform strategies.ESPN FC will be at the forefront with breaking news, headlines, comments, discussions and debates. It offers two global digital products: the new app ESPN FC, developed for iOS and Android, with a section for the World Cup, with easy access to all the related content before, during and after the tournament.Besides the Football World Cup coverage, the app will focus on European, MX and MLS leagues, as well as Big Leagues and tournaments. It will have video functions with the matches and studio programming clips integrated contextually.Results of favorite tournaments, news and house clubs, inbox, are also included, among other things.It should be mentioned that ESPNFC.com was recently redesigned for the World Cup, with a focus on mobile, at the beginning, with correct visibility for computers, smartphones and tablets.
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