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Eduardo Lebrija of Paramount: Strategic alliance with TV Azteca will take Pluto TV revenue to the next level
Vanessa Maldonado| 14 de agosto de 2023
Eduardo Lebrija Paramount
Paramount closed an exclusive promotion, content, marketing, and commercialization agreement with TV Azteca in Mexico, integrating its global free and ad-supported streaming television service Pluto TV into the commercial portfolio of the Mexican media company.The alliance will strengthen Pluto TV’s presence in Mexico through TV Azteca platforms to reach more homes. Pluto TV has more than 100 channels in the country. “We are thrilled to close this commercial agreement with one of the most important companies in the country, where we will see great results. This strategic alliance with TV Azteca will take Pluto TV revenues to the next level. Pluto TV is the world leader in FAST, with hundreds of channels and thousands of movies and TV series on demand. In Mexico, the service will continue its growth and momentum through this alliance,” pointed out Eduardo Lebrija, EVP Regional Leader & Chief Commercial Officer LatAm.“Our team knows the Mexican market better than anyone, and we are excited to add Pluto TV to our portfolio. If something characterizes us is having partners that have transcended internationally and share our vision, with a commitment to innovation and consumers,” said Benjamín Salinas Sada, VP of the Board of Directors of Grupo Salinas, adding: “TV Azteca is already a builder of alliances with key players in different markets and, without a doubt, Paramount is one of them.”Pluto TV is available via mobile, web, and connected TV. Headquartered in Los Angeles, Pluto TV’s growing international presence spans three continents and +35 countries and territories.With this agreement, Paramount and TV Azteca continue to strengthen their presence in the entertainment industry and the streaming business, offering innovative solutions and benefits for all consumers in Mexico and, above all, in favor of the country’s advertising industry.
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