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Arnaud Creput of Equativ: Our goal is for advertisers, editors and agencies to have their own marketplaces
Claudia Smolansky| 7 de mayo de 2023
Equipo Equativ - Evento
Equativ held an event in Mexico City to share with advertising creatives, executives and the media the principal purpose of this independent platform, a leader in advertising technology created to serve the interests of advertisers and editors. Arnaud Creput, CEO and founder of Equativ, recalled that this is a company with more than 600 employees and with 16 offices around the world from Europe to the United States to Latin America, plus headquarters in Dubai and Singapore. In that sense, he said the three missions they all have as a company is to create a digital marketplace for advertisers, offer monetization solutions for editors, and offer services to upscale businesses. “We attend to the part of supply and demand. We operate SSD, DSP and AdServer. We manage and provide services to operate campaigns for advertising agencies, but we also have our own platform and a private marketplace that allows advertisers to achieve SPO (supply path optimization), as well as cost efficiency. Our mission is for both supply and demand to come together on the same platform,” he explained. In that sense, he observed that they have access to 95 percent of advertisers in Mexico and offer tools to allies of demand and keepers of data so they have access to that inventory.“We’re fulfilling the promise of Adtech. We know there are different obstacles such as quality and brand safety, but for that reason we focus on being transparent, so that advertisers, editors and agencies activate their data on our platform so they all have their own marketplace. That is our value-added,” Creput said
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