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Andrés Rincón of Canela Media: The alliance between Nissan and Canela Music will highlight Hispanic culture
Maribel Ramos-Weiner| 11 de noviembre de 2021
Andres Rincon de Canela Media
Canela Media announced a partnership between Nissan and Canela Music that will highlight the Hispanic culture through music during the months of November and December. As part of this collaboration, Canela Music has produced two episodes of the original show El Carrete, exclusively for Nissan, featuring up to six artists per episode. This thematic conversation will support the overarching Música Sin Fronteras theme in a playful and organic way. The content series highlights Latino artists and their culture through music. “It’s been a pleasure collaborating with team Nissan on developing this unique content for Canela Music that explores various Hispanic artists and their dreams and aspirations,” said Andres Rincon, SVP of Sales at Canela Media. “As part of Nissan’s commitment to supporting and celebrating the Hispanic community, we are excited to partner with Canela Music to shine a light on artists who are finding new paths while exploring the Hispanic culture,” said Allyson Witherspoon, US CMO, Nissan. Música Sin Fronteras was exclusively developed for Nissan Frontier and its messaging will be amplified through Canela’s OTT, OLV, Rich Media and display across all of Canela media properties.
