PRODU Diario - Newsletter

Thursday, September 26, 2024

HEADLINES

• Mexicanal to celebrate 20th anniversary in 2025

• Endemol: Non-scripted television is experiencing increased appeal

• WAWA’s Woman of the Year returns to Miami during NATPE Global 2025

• Atresmedia: Adding our channels to platforms like YouTube TV allows us to grow in other segments

• Ex-SBS Albert Rodríguez announced as Chief Revenue Officer of MediaCo

HEADLINES

Mexicanal to celebrate 20th anniversary in 2025

Demian Torres-Bohl, Mexicanal’s general manager

Mexicanal is to celebrate its 20th anniversary next year and is already Working to make it memorable.

Endemol: Non-scripted television is experiencing increased appeal

Hortensia Quadreny, VP for US Hispanic Programming and Planning for Lifestyle and Factual Latin America at Warner Bros. Discovery, believes one of the advantages of the new WBD is its larger portfolio of channels with more experience in streaming. “We’re finally reaching that segment. There are still many decisions to make, depending on where trends lead. Humans are finding it harder to concentrate, and we need to create more short-form content like TikTok.”

WAWA’s Woman of the Year returns to Miami during NATPE Global 2025

WAWA Board of Directors

NATPE Global and Worldwide Audiovisual Women’s Association (WAWA) announced that WAWA’s Woman of the Year Awards will move to NATPE Global in 2025. The award will be presented on Thursday, February 5th at the InterContinental Miami. The awards, previously held at MIP Cancun, will return to Miami, where they were originally hosted.

Atresmedia: Adding our channels to platforms like YouTube TV allows us to grow in other segments

Mar Martinez-Raposo de Atresmedia Internacional

For Mar Martínez-Raposo, director of Atresmedia Internacional, the last five years have been the most complex in the industry. “It hasn’t been easy to grow our reach. Even so, in addition to traditional operators, we’ve added others like YouTube TV, which allows us to grow in other segments,” she said.

Ex-SBS Albert Rodríguez announced as Chief Revenue Officer of MediaCo

Albert Rodríguez worked for 24 years at the Spanish Broadcasting System (SBS)

Albert Rodríguez, who worked for 24 years at the Spanish Broadcasting System, was appointed Chief Revenue Officer of MediaCo. Rodríguez will also serve as president of MediaCo Audio.

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