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Monday, September 23, 2024

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Jesús Benítez From Adsmovil: Retail Media Is One Of The Biggest Trends Because It Allows To Impact Real Buyers

Jesús Benítez, VP of Expansion at Adsmovil, spoke with PRODU during the 2024 edition of MMA IMPACT Mexico about how retail media and artificial intelligence are transforming branding and the performance of advertising and marketing.
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U.S HISPANIC

• Lopez Negrete Communications: We successfully initiated a conversation among U.S. Latinos about the early signs of Alzheimer's

• NBCUniversal's Carla Kelly: It's a fallacy to believe that a total market approach will guarantee engagement with the Hispanic audience

• Canela Media premieres the third season of Secretos de Villanas with Hyundai back as a presenting sponsor

• Doritos Challenges Fans to Make a Stronger Super Bowl Ad

• Daniel Alegre new TelevisaUnivision’s CEO

• Boden Agency Unveils Groundbreaking Latina Study, Launches New Offering, The Latina Accelerator

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U.S HISPANIC
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Lopez Negrete Communications garnered two gold awards at the 2024 HMC Strategic Excellence Awards Powered for its public service campaign, “Some Things Come with Age,” developed in collaboration with the Ad Council for the Alzheimer’s Association. The campaign was recognized in the categories of Best Hispanic Cultural Insight and Impactful Multicultural Research.
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In a talk on growth strategies for the Hispanic TV ad market, Carla Kelly, Senior VP of Client Partnerships, Advertising & Partnerships at NBCUniversal, argued that it’s a fallacy to believe that a total market approach will guarantee engagement with the Hispanic audience.
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Canela Media announces the highly anticipated return of its hit reality series, Secretos de Villanas, with Hyundai back as a presenting sponsor for the third consecutive year.
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The millions who watch the Super Bowl have one thing in common each year: they all think they can make better commercials than the advertisers. This year, Doritos is clapping back with a bold, yet simple challenge: Prove it! Unleash your creativity and love for Doritos by creating a better ad than Doritos ever could.
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TelevisaUnivision, Inc. announced the appointment of Daniel Alegre as the Company’s Chief Executive Officer, effective September 19, 2024.
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BODEN Agency, the award-winning, Latina-owned communications agency, unveils findings from its new study, “The State of Latinas in the U.S.: An Essential Study for Brands 2024.”

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