Leyna Masters, farmacéutica, diseñó un jabón artesanal con pequeñas protuberancias
The Hispanic agency received two Clio Health awards, silver and bronze, and a shortlist for its campaign Remind Me Soap for Ford’s Warriors in Pink, the program created by Ford Motor Company to raise awareness and funds for the fight against breast cancer. In the Innovation/Product Innovation category it was awarded silver; in Events/Experiential it took bronze, and in Direct, Shortlist. In an effort developed by Zubi Advertising, Leyna Masters, a pharmacist and soap artisan, was commissioned to create a bar soap designed with small bumps. As you use the soap, the bumps are exposed and feel like the strange lumps a woman might detect while doing a breast self-exam in the shower.
