MERCADEO Versión en español
Zubi Advertising presents the comercial Vampire Kidpara Ford
Manuela Walfenzao| 1 de junio de 2015
Vampire Kid es una pieza que promociona el techo con vista panorámica de la camioneta Ford Escape
Zubi Advertising, US Hispanic agency, made a film to promote the new roof with panoramic view of the Ford Escape SUV. The pieces uses humor as a foundation, since it presents a child in a vampire costume and his mother disguised as Mexican death, leaving their home in their car. The mom gets ready, opens the roof and the child, who is a vampire can´t stand the sun and screams, terrified.In the comercial there are lines in Spanish from the mother, and lines in English from the child, which reveals the multicultural nature of the piece. The idea is competing in Cannes Lions 2015, in the Online Film category.Iván Calle, Executive Creative Director at Zubi, directed the development of the piece together with Rosamaria Mussfeldt, Creative Director of the group; Cristian Durán was the Senior Art Director in charge and Douglas Tracy Senior Writer. FKA was the producing company they worked with, Johnny Lumbley directed the comercial and Ronnie González produced it.Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
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