MERCADEO Versión en español
Zach Schapira from Sizmek: With Peer39 Verification advertisers can optimize pre-bid and creative targeting
Manuela Walfenzao| 10 de agosto de 2016
Zach Schapira, gerente de Mercadeo de Productos de Sizmek
Sizmek launched a tool called Peer39 Verification, a new version of its verification solution. Zach Schapira, Product Marketing Manager of the company, shared the virtues of this platform specialized in the optimization of the ROAS (return on ad spend). With Peer39 “you can optimize pre-bid and creative targeting based on the performance of individual relevance categories such as Personal Finance, Real Estate, and Ad Count, rather than just monitor delivery against those same categories” explained Schapira.In addition to viewing impression counts across categories (advertiser, campaign, placement, geo, site, and domain level) users of Peer39 Verification will now for the first time be able to understand performance across contextual, brand safety, and qualitative categories.“These new insights will allow buyers to be more proactive and strategic in budgeting and media planning, not only to avoid specific sellers, but also to make sound dynamic creative and media buying decisions” he said. This update fundamentally transforms Sizmek’s verification solution from an auditing tool for sellers to boost ROAS. Today, it is only available in MDX-NXT. But soon, the clientes will be able to verify campaigns delivered in every channel.
