MERCADEO Versión en español
Y&R Buenos Aires presents the graphic campaign Ventrílocuo for Colgate
Manuela Walfenzao| 2 de junio de 2015
La campaña gráfica de Y&R para Colgate invita a las personas a abrir su boca de nuevo
The Argentinian agency Young & Rubicam Buenos Aires conceptualized a fun graphic campaign for Colgate’s mouthwash Plax, called Ventrílocuo.The pieces are Doctor, Sargent and Couple, each one represents a situation in which people feel ashamed to open their mouths because of their bad breath and they have a small doll that talks for them, like ventriloquists do. They all have the slogan: Open your mouth again. The campaign is competing in the 2015 Cannes Lions International Advertising Festival. Fernando Tchechenistky and Lisandro Grandal were the Executive Creative Directors that guided the team in the creation process together with Gustavo Sucri, Creative and Art Director. Emilio Yacon was the writer, Ariadna Barcia the Accounts Director, Charlie Mainardi the photographer and Fernando Costanza producer of the agency. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
