MERCADEO

Y&R Buenos Aires presents the graphic campaign Ventrílocuo for Colgate

Manuela Walfenzao| 2 de junio de 2015

La campaña gráfica de Y&R para Colgate invita a las personas a abrir su boca de nuevo

The Argentinian agency Young & Rubicam Buenos Aires conceptualized a fun graphic campaign for Colgate’s mouthwash Plax, called Ventrílocuo.The pieces are Doctor, Sargent and Couple, each one represents a situation in which people feel ashamed to open their mouths because of their bad breath and they have a small doll that talks for them, like ventriloquists do. They all have the slogan: Open your mouth again. The campaign is competing in the 2015 Cannes Lions International Advertising Festival. Fernando Tchechenistky and Lisandro Grandal were the Executive Creative Directors that guided the team in the creation process together with Gustavo Sucri, Creative and Art Director. Emilio Yacon was the writer, Ariadna Barcia the Accounts Director, Charlie Mainardi the photographer and Fernando Costanza producer of the agency. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image