MERCADEO Versión en español
Younger teens no longer so into Facebook
Patricia Molina| 1 de noviembre de 2013
Facebook disminuye su popularidad entre los adolescentes
Though the advertising business of one of todays biggest social networks, Facebook, is booming in terms of estimated revenues and profits, with 49 percent of its profits coming from mobile platforms, the company admits that younger teenagers commitment to the page is waning.Quarter after quarter, young teenagers have been losing the habit of visiting Facebook on a daily basis, which could drastically affect the social network that is competing with other popular photo- and video-swapping media like Twitter, Snapchat and innumerable other messaging apps that are doing the impossible to win the attention of potential users.Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable said Facebook CFO David Ebersman, though he added that we did see a decrease in daily users specifically among younger teens.Nonetheless, Facebooks ad revenues are accelerating and the number of daily active users, particularly on mobile platforms, is growing, despite the drop among the younger teens, and even that decline, Eberman said, is of questionable statistical significante.
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