MERCADEO Versión en español
Yamilet Bermudez from IPG Mediabrands: We offer our clients strategies based on updated information
31 de julio de 2015
Bermudez: Nos adaptamos a la era digital que va de la mano con social media
For Yamilet Bermudez, Senior Regional Group Account Director at IPG Mediabrands, the presence of the US Hispanic market in global festivals has escalated and she assures that while they continue to educate clients and colleagues in the Latin American and US Hispanic industry, they will keep innovating.As our regional president, Pablo Rodríguez commented during a conference in Cannes: our cultural strength is flexibility. Each day in our market is different and we always keep in mind how to overcome the obstacles that we must face” he said. In an interview with PRODU he points out that their clients’ needs are changing and adapt to a moment in which digital goes hand in hand with social media and vice-versa. “It is a fluent and constant conversation and we are the perfect culture to adopt that necessary integration” he states.As for millennials, he mentioned that in 2014 Initiative launched a study seeking to understand this demographic group that is so important for the company. “They expanded the study specifically to understand millennials’ parents. In our agency we make decisions and offer our clients strategies based on updated information, in the aim to generate the necessary connection with the audience we want to influence”.IPG Mediabrands is willing to work with new markets as long as their clients have that need, which is why they are not ruling out the possibility of venturing into the Cuban market.
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