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WPP tops the list of purchasers in the marketing and advertising world
Manuela Walfenzao| 27 de julio de 2015
Julia Crawley-Boevey, directora en Results International
According to findings from Results International, the number of fusions and acquisitions in the global marketing and communications space increased 13% during the last quarter of the year. WPP tops the process with 12 deals. Between April and June 246 transactions took place, compared to 218 in the first quarter and 199 during the same period in 2014.WPP´s activities include the acquisition of Medialets, mobile specialist based in the US, and the full-service agency RSK Group in Germany.Dentsu Aegis Network closed ten deals in the second quarter, including the purchase of eCommera, company specialized in ecommerce, that forms part of Isobar in the UK, and John Brown Media, content creators. During the first six months of the year, Dentsu was the most prolific buyer, with 19 deals. Publicis Groupe and Havas were the third and fourth most outstanding purchasers in that same period.The US remains as the most active region in advertising technology deals, with 51% of the quarter’s total, whereas transactions in the Asia-Pacific region increased up to 16%, and in Eastern Europe, they grew between 13% and 18%.Julia Crawley-Boevey, Director at Results International, said: “Although April to June was a relatively light quarter in terms of disclosed deal values, the significant increase in volume compared with both the first and second quarters of 2014 suggest that buyer interest in good marcoms businesses continues to snowball”.
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