MERCADEO Versión en español
Wing won Gold in the North America Effie Award. Only agency in the Hispanic market to be awarded
5 de junio de 2015
Única agencia del mercado hispano en ser galardonada por su campaña KYSS Test for Tickets
With its campaign KYSS -Test for Tickets- for its client Lifebeat, Wing, Grey New York, became the only winning agency from the US Hispanic market in this edition of the Effie North American Awards.Aside from managing to take away the gold trophy in the category of Healthcare, this campaign was also a runner up in 3 other categories: Goodworks Non-Profit, Youth Marketing and Small Budgets/Services. The goal of the initiative was to raise awareness on the importance of getting an HIV test. Wing and LifeBeat created a concert with the best hip-hop artists, but they didn´t put the tickets up for sale. The only way to obtain one was getting an HIV test in one of the mobile centers they installed in New York.The campaign was also recently awarded with a Sol de Plata in the El Sol Festival in Bilbao, which proves the agency’s momentum for creating “Famously Effective” campaigns that seek efficiency and, at the same time, creative excellence
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