La premiación se realizará la noche del lunes
In the first published shortlist of the 61st edition of the Cannes Festival, in the Direct, Promo & Activation, PR y Creative Effectiveness Lions categories; Hispanic agencies Wing and Dieste were in the previous list to win the coveted Lion.Wing was in the shortlist in the Direct and Promo & Activation categories. In Direct, under the sub-category Use of Digital Marketing, with its piece Removal happens, for Law Offices of Esteban Gergely, and in the Promo & Activation category, under the Use of digital platforms in a promotional campaign sub-category, with its initiative The appstrip by Ximo, for Ximo Abadia.Dieste also occupied a place in the Promo & Activation category, with the piece Muttbombing for Dallas Pets Alive, in the Use of digital platforms in a promotional campaign sub-category.
Dieste presenta la campaña viral y digital #muttbombing para Dallas Pets Alive
