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Whats cool and whats not? New Tr3s study tells what Hispanic millennials think
Patricia Molina| 26 de febrero de 2014
The Tr3s networks recently published study of adult Hispanic millennials is soon to be amplified with what 19-to-34-year-olds would put on their Cool List: Smartphones are still No. 1, the favorite device among Hispanics in 2014 as it is for non-Hispanics. And speaking of e-commerce, the top faves are Amazon and Netflix.For its part, the millennial mob continues balancing the use of technology with experiences that are up close and personal, since they are very much into activities that make them feel close to other people.Economizing is still in the ranking. The Subway chain is cheap and cheerful and is seen as a healthy choice among fast foods; it remains on the cool list for the second straight year. In the retail realm, Target and Victorias Secret are where millennials go.Among leisure activities, sports are considered more fun than videogames among Hispanics. Last year they were in 7th place, but this year fell to 12th.Justin Bieber and the Kardashians are officially out. Both top the Uncool List among Hispanics and non-Hispanics alike. Also down the no-way list are beauty contests, electronic cigarettes and dancing shows on TV.
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