MERCADEO Versión en español

We Believers Wins Two Bronze Lions and 9 Shortlists for Burger King

Manuela Walfenzao| 26 de junio de 2019

Traffic Jam Whopper

The Traffic Jam Whopper by We Believers for Burger King collected two bronze Lions and nine shortlists in the 2019 International Cannes Lions Creativity Festival. On Lion was in Creative Data and the other in Mobile. Three of the shortlists were in the category Outdoor, two in Direct, three in Creative Data and one in Mobile. The company camie in third in the ranking of Hispanic agencies in the festival. This effort was made for the first time in Mexico City, where people spend several hours in traffic every day. The initiative aims to relieve the frustrations of passengers of big cities through a delivery service that takes Whoppers directly to the door of your car when you are stuck in traffic. The projects uses real-time traffic data to determine areas that are highly congested and Waze advertising billboards alert drivers to when the delivery service is available for them. The campaign will soon be also implemented in Los Angeles, San Pablo and Shanghái. “Data helped us in this specific case for the idea to be relevant for people, so it helps generate more consumption and for people to enjoy a Whopper that would have been imposible before the campaign” stated the Co-Founder and CCO of We Believers, Gustavo Lauría.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.