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We Believers, ALMA, The Community, LatinWorks and Shooters Films shined in the U.S.H. Idea Awards
Liz Unamo| 12 de octubre de 2016
El equipo de We Believers se alzó con la Mejor idea del año por Edible six pack rings
For the campaign Edible Six Pack Rings, the agency We Believers was awarded with Best Idea Of The Year in the 2016 U.S.H. Idea Awards. The initiative received gold in six categories: Design, Packaging & Product design; Direct, Promo & Activation / New product launch/re-launch or multi-product promotion; Innovation / Innovative use to change the world; Product innovation; Creative & Strategy innovation; in PR / Alcoholic & Non-alcoholic drinks. Tobacco and cigarette. ALMA was another of the most awarded agencies, and took home three gold, 3rd Best Idea Of The Year, 17 silver and 14 bronze, for its different clients, that include Sprint, McDonald’s, Glad, Walmart, Liquid Plumr, among others. The campaign Never Stop Riding Campaign: Dog, Baby, Moths & Squirrel for the City of Buenos Aires earned The Community three golds, and also second place in the Best Idea Of The Year chart. For its pieces Stream Better and Dear Summer it received two golds. LatinWorks was awarded four golds for its campaign Music Has No Enemies en Craft: Cinematography; Corporate image; Public Awareness Messages and Fundraising, Donations, Charities & Appeals. In the Best Idea Of The Year it came in fourth place. Shooters Films received two golds for Devices for its client United Communities of San Antonio in; Beyond Hispanic /Film; Craft/Film Craft – Visual Effects and came in fifth in Best Idea Of The Year for the same campaign. The ceremony took place on the evening of Wednesday October 12th at The Colony Theatre in Miami Beach, Florida.
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