MERCADEO Versión en español
We believers Gustavo Lauria: The market needed the option of a new agency with new energy and new vision
6 de noviembre de 2014
Lauría: Estamos desarrollando dos proyectos para Latinoamérica que aun están en su primera etapa
Gustavo Lauria, co-founder and strategy creative manager of We believers spoke to PRODU on short-term plans with the newly released agency, and the purpose of Lauria and his partner Mark Vega, with the new creative offering.”For 17 years, I have had in mind to open my own agency, and every step I took since had to do with that,” Lauria said. “The decision to open the agency was a mixture of different circumstances. Consolidated relations to attract customers; good synergy with Marcos; feeling that it was the right time both personally and professionally, and on the other hand feeling that the market needed the option of a new agency with a new energy and a new vision, “he added.The idea man said that the name of the agency has to do with a thought shared by the two founders. “When you really believe in what you are doing and how you are doing, you surely reach much further. In turn, when customers understand this thinking, they also become believers. And when clients and agency agree, that eventually makes consumers also turn into believers, “he said.Lauria said that by the time We believers have three accounts, two of which are big brands. “We have three clients for confidentiality reasons we cannot reveal until January. An account is to work with both general and Hispanic markets, and the other two are for the Hispanic market. “”We really want to refresh the market and do different things, just as we started to do in Vidal. To have fun and in turn give it back to the people, “he said.
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26 de septiembre de 2014
Gustavo Lauría junto a Marco Vega crearon agencia llamada We believers