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Walton Isaacson, Grupo Gallegos, Richards/Lerma and Dieste, among the agencies that are part of the jury of the 2016 IAB MIXX Awards
Manuela Walfenzao| 2 de junio de 2016
Matt Murphy, socio y director creativo de 72andSunny
For the delivery of the 2016 IAB MIXX Awards, the leaders of the Hispanic agencies Walton Isaacson, Grupo Gallegos, Richards/Lerma and Dieste comprise the jury panel, that will be guided by Matt Murphy, Partner and Creative Director of 72andSunny. “Matt Murphy is a true innovator and were honored to have him guide this years IAB MIXX Awards jury” said David Doty, EVP and CMO, IAB. “Matt has an innate ability to combine technology, entertainment, and art into advertising that moves consumers hearts and minds. His talent and instincts will ensure that the winners of the 2016 awards will embody the best our industry has to offer.”Among the 32 creatives and brand, media and agency leaders that are part of the panel that will honor innovation in digital marketing are: Sebastián Garin, Creative Executive Director at Grupo Gallegos; Vida Cornelious, Executive VP and CCO at Walton Isaacson; Pete Lerma, Founder and Director of Richards/Lerma and Ciro Sarmiento, CCO of Dieste.”Interactive advertising has given us a tremendous number of tools to allow us to tell stories and share brand messages” said Murphy. “The greatest digital marketing marries a variety of techniques and pushes boundaries to engage and connect. The IAB MIXX Awards celebrates those that have harnessed todays technology alongside creativity and imagination in order to build the type of campaigns that builds brands.”
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