MERCADEO Versión en español

Walton Isaacson’s Martin Cerri: What is being valued about the Europeos campaign is its creative simplicity

8 de junio de 2014

Cerri: Hemos tenido la suerte de empezar a tener estos logros que hacen mas facil que nos conozcan afuera

Martin Cerri, multicultural agency Walton Isaacson’s creative director, talked to PRODU after the recent triumphs obtained in many of the industry’s festivals, for the Egeda US’ Europeos campaign.The initiative for cinema and television that has three commercials, has been awarded so far in festival such as FIAP, USH Idea Awards, New York Festival, The Wave and it also was the only Hispanic agency finalist in Film in the One Show, held recently. “It is the first time that the agency participates in festivals and we are impressed that the campaign has performed so well, and it is useful for us to encourage creativity in the agency, that is more or less the goal I had a year ago: to try to position Walton Isaacson among the creative agencies of the Hispanic market,” Cerri commented.Additionally, the Los Angeles based agency, had the fourth place among the US Hispanic agencies, according to the ranking FIAP elaborates every year. “For us, that are still beginning, it is very important to be beside the great agencies and everything thanks to this campaign,” he added.For Cerri, the success of this initiative is due to its simplicity. “I am very interested in keeping it simple, that is somehow the Brazilian advertising style, which is conceptual, small but powerful, and I believe that is what people value in this campaign,” he ended.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.