MERCADEO Versión en español
Wabi Productions And Y&R Mexico Warn About Dangers In Social Networks With Movistar’s Love Story
Liz Unamo| 25 de abril de 2017
La iniciativa compite por varios Leones
Wabi Productions and Y&R Mexico launched their most recent work for Movistar, Love Story. The spot, directed by the Cannes Lion awardee, Andrew Lang, is a real and harsh warning for all the youth: you have to know to who you’re talking to sometimes. The piece is competing for several Lions at Cannes Festival in the Film craft, Health and Film categories. Using the tag #ConcienciaMovistar, the phone Company advises to decline unknown profiles requests, even when they appeared to be harmless. “Not everyone is your friend” the spot says. The commercial was film in Madrid, Spain in March, and the creative team of Young & Rubicam México includes: Luis Madruga Enríquez, Rodrigo Casas; CEO, Héctor Fernández; CCO, Saúl Escobar; Chief of Art, Luis Madruga Enríquez; Copywriter, Rodrigo Casas. For Wabi Productions: Andre Lang, Director; Managing Director, Alan Suárez; Managing Executive Producer, Denise Mendoza. Sound Studio at Silence; Postproduction Studio, Urbano Lab, and Music Stylist, Jasper Gadeberg.
