MERCADEO Versión en español
Vincent Cordero of Fox Deportes: We have more advertising billings from our existing clients plus a greater presence of newcomers
31 de agosto de 2012
Vincent Cordero, executive VP and general manager of Fox Deportes, talked with PRODU about the networks advertising strategies to support Hispanic participation in the U.S., and about the response that the Haz el Cambio! and Con Garra campaigns have sparked in the community.Consumer comments about our marketing campaign Haz el Cambio! (Make the Change!) are just as we hoped. As for advertisers, with every aspect of the Con Garra campaign theyve been enormously excited to see their brands associated with the message being promoted and to feel the passion transmitted in viewer call-ins about this powerful action campaign. The industry has been equally encouraging – Fox Deportes won its first PromaxBDA Award in the history of the network with the branding campaign Con Garra, Cordero said.About how advertisers investments in Hispanic media have changed with the growth of this demographic, the executive said that we have definitely seen a change. Latinos in the United States are the new face of America. Anyone looking for success in the United States today has to consider Latinos as a primary and essential market. New advertisers in new categories are active and investing in the network, while our existing clients are investing more.Cordero told PRODU that they remain committed to the constant development of the Latino community, and mean to expand the Con Garra and Haz el Cambio! campaigns.{Watchspots Con garra and Haz el cambio on regular video;www.produ.tv/popup.html?noti=6347&id=58420&link=av/FOX-0812/Garra.mp4}
