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Vicent Llopis from Lopez Negrete: We did something innovative with Choice and that was what CLIO Awards jury valued
Liz Unamo| 14 de septiembre de 2016
Vicent Llopis, VP ejecutivo creativo de Lopez Negrete Communications
Digital media enables interaction and two-way communication, pointed out Vicent Llopis, EVP Creative at Lopez Negrete Communications. He was referring to the relevant elements of Choice, awarded with shortlist in Radio at CLIO Awards 2016. “Our goal is to be always present, we want to win but also we want to be there” Llopis told PRODU. They wanted to innovate with the piece Choices, Llopis explained, working the audio media from a different point of view. “It’s a different radio of what you listen in the car, it goes from the phone and computer which gave us the opportunity to innovate and that was what the jury valued.” Creativity not only brings awards, but also sales results, branding, among others. “The best things that can happen to us is when clients get excited with an idea because they realize the difference that entails bidding for different, innovative ideas, but not all are willing to take the risk” he said. He added that they’ve been trying to take some brands to another level “last year we were successful with Walmart and Chrysler, due to how the respond to the initiatives of producing a better work in general.” He said that the success of the agency’s campaigns is based on research, planning and strategy. “Creativity is the product, which reflects all the disciplines it integrates and that has to reach a media saturated of messages. So the only way to make a difference among others is through innovation.”
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