MERCADEO

Verizon Bets On Spanish In Their New Spot

Manuela Walfenzao| 28 de agosto de 2017

La campaña fue desarrollada por The Community y McCann

In an effort to show how Verizon values multicultural consumers, the wireless company’s new spot not only offers no translation for non-Spanish speakers, it features spokesman Thomas Middleditch looking befuddled trying to address the situation. The campaign was aired during the MTV VMA’s. This is the first time Verizon has offered an untranslated ad during mainstream program, and is believed to be a first for any major advertiser.In the spot, a couple is eating at an outdoor restaurant, when they get a troubling notification on the phone. Cursing their lack of coverage, they work to eat quickly. Seeing the crisis, Middleditch apprehensively approaches the couple before being interrupted by a different spokesman, Hispanic Actor Luis Gerado Mendez. “I’m someone like you, but ‘en español’” he explains to Middleditch. The spot was developed by Verizon’s general market agency McCann and multicultural agency The Community.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image