MERCADEO

Verizon and Juan Pablo Montoya team up to raise awareness about driving responsibly

9 de abril de 2014

La campaña fue lanzada en abril, mes de concientización sobre conducir distraído

Verizon announced it is teaming up with famed Colombian race-car driver Juan Pablo Montoya, who will be the image of the telephone company’s {Depende de mi;https://www.youtube.com/watch?v=pLWCRbV5sMg} campaign to raise awareness about driving responsable.According to a number of studies, 57 percent of drivers admit they have sent text messages while driving.Verizon and Montoya are working together to get the public to take precautions and drive with all their attention on the road. The campaign to help raise awareness on the subject was launched in early April, the month of getting drivers to think about what they’re doing and not drive in a distracted way, as well as getting them to pass the word to their friends about safe driving.All who wish to support this initiative must answer a questionnaire from their mobile phones to evaluate their knowledge about types of behavior that lead people to drive in a distracted way, and to take part in a contest for the chance to meet Montoya in person at a VIP session.The drawing ends today and winners will be announced in May.

Diario de Hoy

miércoles, 9 de octubre de 2024

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PERSONAJE DE LA SEMANA

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