MERCADEO Versión en español
Veo is the new app that offers big brands to Hispanic shoppers
Patricia Molina| 17 de marzo de 2014
Veo puede descargarse en App Store o en AndroidMarket
Veo, a new bilingual application targeting U.S. Hispanics, offers a direct line for top brands to engage thousands of consumers over iPhone, iPod Touch and smartphones with the Android operating system.The app gives brands the chance to offer users and potential customers free products, promotions, recipes and gifts. Veo is a creation of Latinum Network, an organization on a mission to help brands be big winners in the multicultural economy.Brands can also send direct messages together with highly customized product samples and trials, while users can take part in sweepstakes to win prizes.NBA, Kraft Foods, Daisy Brand, Discovery en Español, H&R Block, Knorr, Clorox, Fraganzia, Nestle, American Family Insurance and McCormick are some of the brands taking part in the launch.”It is well known that U.S. Hispanics over-index in their use of mobile technology and Veo gives brands access to consumers this way,” says David Wellisch, co-founder and managing partner of Latinum Network. According to a study taken in 2013 by Pew Research Center on Cell Internet Users, three out of every five Hispanics access the Internet over mobile devices, a considerably higher proportion than in the market as a whole. The new app can be downloaded free from App Store or AndroidMarket.
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