MERCADEO Versión en español
Venezuelan firm Churromania boosting U.S. expansion thanks to strategic alliance with Walmart
21 de noviembre de 2013
La compañía planea tener un total de doscientas tiendas de Churromania abiertas en los EE UU en los próximos años
Since getting started in the U.S. market in 2001, the Venezuelan franchise Churromania has enjoyed success in the fast lane. Taking life in the USA to a new level, it established a strategic alliance with Walmart and is now adding two new stores in the largest retail chain in the world.With the two new openings, Churromania now has stores in six Walmart Supercenters in Florida: Pembroke Pines, Coral Springs, Plant City, St. Cloud and most recently, Kissimmee and Tampa. Our relationship with Walmart has truly been invaluable to our growth initiative in the U.S. Walmart has provided the perfect platform to reach a larger consumer base with a product that people of all nationalities can enjoy said Ariel AcostaRubio, founder and CEO of Churromania. The company plans to have a total of 200 Churromanias operating in the U.S. over the next few years.Churromania has won recognition as one of the 40 best food chains in terms of franchisee satisfaction, according to a recent survey taken by the independent market research firm Franchise Business Review. Franchisee satisfaction data can provide a wealth of information to prospective franchisees, so its great that Churromania has decided to make that information easily accessible and readily available to candidates said Michelle Rowan, president of Franchise Business Review.
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