MERCADEO Versión en español
US Hispanic agencies won in El Sol Festival
Patricia Molina| 11 de junio de 2014
Aldo Quevedo, presidente de AHAA
The US Hispanic market is celebrating the great performance of their agencies in El Sol Festival, the international multimedia event that awards Latin American creativity and it is a reference point of advertising trends worldwide.”On behalf of AHAA: La Voz del Mercadeo Hispano and Circulo Creativo, we would like to congratulate Alma DDB, Conill, Dieste, Grupo Gallegos, LatinWorks, Richards/Lerma, The Vidal Partnership and Wing, which won a total of 15 awards in the festival,” Aldo Quevedo, AHAAs president, said.El Sol was born in 1986 as an initiative of the Asociacion Española de Agencias de Comunicación Publicitaria (AEACP) to impulse creativity in Spanish advertising. Nevertheless, in 2003, the organization of the festival opened the event to all the Spanish and Portuguese speaking countries, including the US Hispanic market. Currently, more than 2,000 pieces are participating and around 2,000 people from different countries.”We are glad that these agencies are helping to increase the States Hispanic creativity in the international scene, and we hope that other festivals, like Cannes and London, also recognize the importance of creativity focused on Hispanics in the States,” Quevedo added.Among the awards given, the Sol de Oro obtained by The Vidal Partnership for their campaign Powerful yogurt stands out and by Dieste with their piece Muttbombing in the mobile category for the Dallas Pet Adoption.
