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Univisión launches Return on Influence campaign to discredit myths about U.S. Hispanics
Patricia Molina| 25 de marzo de 2014
Univision Communications announced the launch of its integrated marketing campaign Return on Influence targeting marketing professionals among clients and ad agency execs. The main goal of the project is to debunk common myths about marketing to U.S. Hispanics.The network also unveiled Post Honey Bunches of Oats and Nissan as advertisers that by partnering with Univision have significantly boosted sales to Hispanic consumers.Working with Univision across multiple platforms allows advertisers the ability to amplify the return of their advertising spending because we can reach, engage and activate the growing Hispanic audience in a way that English-language media cannot, said Keith Turner, president of Advertising Sales and Marketing at Univision Communications.There are 55 million Hispanic consumers in the United States, a number expected to keep growing. In fact, Hispanics represented 53 percent of the countrys population growth between 2010 and 2013. In addition, a recent survey by Share This found that Hispanics tend to share twice the amount of information over social media, and each user is exposed to five times more advertising.The Univision campaign, which launched last March 24, will continue until mid-May.
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