Univision launches digital campaign Clave al Éxito

As part of their awarded empowering platform, Univision Contigo launched the digital campaign Clave al Éxito, which consists of an innovative web site in Spanish accessible from mobile devices, whose main image is the journalist Jorge Ramos.Clave al Éxito is a resource to orient Latino parents in the seek for the best system for their children which spans from pre-kinder up to high school. The website was created in order to be easily accessible from mobile devices, and also allows parents who speak Spanish to communicate better with their children’s teachers who speak English, about the student’s school progress.“Clave al Éxito is a digital destiny that changes the rules of the game because it offers parents the resources they need to actively defend their children’s interests and participate in their education”, said Roberto Llamas, Human Resources and Community Empowerment executive VP at Univisión.