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Universo And Vice Debut Show For Hispanic Market
Manuela Walfenzao| 18 de agosto de 2017
Silar: El programa será una ventana al mundo con diferentes puntos de vista
Spanish-language entertainment cable network Universo and Vice Media have announced the first show, called Universo Vice, as part of its partnership to reach the young, Hispanic market in the U.S. with Vice’s content.“The program will be a window to the world with a different point of view, a more direct feel without judgment, and in Spanish” stated Bilai Joa Silar, SVP of Programming and Production at Universo. In May, Vice Media announced a partnership to produce content for NBCUniversal’s two Spanish-language networks, Telemundo and Universo, to tap into the millennial U.S. Hispanic market. This show will premiere Sunday, August 20th on the Universo channel, which reaches 40 million households across the U.S. Universo Vice will feature 10, one-hour episodes, hosted by Beto Ruiz. This marks the first time Vice has produced a TV show specifically to reach this audience. Each episode will feature four stories. The episodes spotlight the artists who make counterfeit money, the Mexican government’s fight against drug cartels, and the legal trade of exotic animals.Andres Remondes, Vice’s General Manager for U.S. Hispanics and Latin Americans, stated: “We’re telling stories from across North America, Latin America, and the world that addresses the issues that matter to young people across the globe.”
