MERCADEO Versión en español
UN and VML New York Struggle To Save Civilians’ Lives Worldwide With #Notatarget
Manuela Walfenzao| 20 de agosto de 2018
The Reflection
VML New York’s Creative Director Fabio Seidl was one of the minds behind the United Nations’ new Twitter campaign #NotATarget. The piece with its strong tech component shows how hundreds of civilians around the world are the target of violence in conflict zones.The United Nations (UN) campaign seeking protection for those victims was based on the fact that in 2017, three out of every four victims in conflicted areas (approximately 32,000 people) were civilians. The campaign was launched this Aug. 19 on World Humanitarian Day. With this in mind, VML New York reinvented the way petitions are made to urge global leaders to take action. Without signatures or forms, the petitions are made with something even more personal – people´s own images, their selfies.The campaign calls on everyone around the world to upload their selfies onto the official website. There a new technology changes their faces into 3D images, creates a video that will be shared and sends the images to a digital sculpture at UN headquarters in New York.The installation, called The Reflection, has movement sensors that allow petitioners to “follow” global leaders and delegates entering the UN, and remind them that everyone is watching what they’re doing.Starting in late September, the digital sculpture will also be exhibited at the United Nations General Assembly before leaders from around the entire world, and will serve to request protection for civilians in conflict zones.
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