MERCADEO Versión en español
U.S. Hispanic Market Shines With Ten Lions In Cannes First Day
Liz Unamo| 19 de junio de 2017
ALMA se alzó con cuatro Leones, incluyendo un oro en PR
The first day of Cannes Lions International Festival of Creativity was glorious for the U.S. Hispanic market, earning 10 Lions in the PR, Outdoor, Print & Publishing and Promo & Activation categories. ALMA leads the Hispanic agencies ranking with a total of four Lions for Narcos of Netflix. The Spanish Lesson campaign won gold in PR; in PR, Episode Leak was awarded with one silver and Spanish Lessons with two silvers. We Belivers stands second with two Lions for the piece Volvo Survivor Sales Agent for Volvo North Miami. It also won silver and bronze in Promo & Activation, respectively. In the third position for Hispanic agencies is LAPIZ that won a silver Lion in Outdoor for the piece #TequilaCloud for the Mexico Turism Board. While Dieste was awarded bronze in PR for Litbaits for Bookstore. The Community won silver for the campaign History for Nutcase Helmet in Print & Publishing. And Wing closes the ranking of Hispanic agencies awarded this first day with three bronzes in Outdoor for the campaign Liga de Arte.
