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U.S. Hispanic Market Sets A New Record At Cannes Festival with 20 Lions So Far
Liz Unamo| 21 de junio de 2017
En la edición de 2015 y 2016, el mercado cerraba con 18 y 16 Leones, respectivamente
U.S. Hispanic agencies win 20 lions, exceeding the 18 and 16 trophies they earned in 2015 and 2016 festivals, respectively. ALMA leads the ranking as the most awarded Hispanic agency with 10 Lions. On Wednesday 21st was awarded bronze for Episode Leak in the Entertainment category, and silver in Media for Spanish Lessons. On the second festival’s day, the agency won four Lions: two in Direct for Spanish Lesson, one gold and a bronze; and in Cyber, two bronzes Lions, one for Spanish Lessons and one for Episode Leak. We Believers stands second with three Lions. On Cannes’ second day the agency was awarded a bronze in Creative Data for the Al Buddy campaign for Vidax Center. During the first day, We Believers’ team headed by Gustavo Lauría and Marco Vega, earned two Lions for Volvo Survivor Sales Agent for Volvo North Miami: silver and bronze in the Promo & Activation category. In the third position is Dieste with two Lions. One bronze in Cyber for the Litbaits campaign for The Wild Detectives during Cannes’ second day, and a bronze in PR for the same work the first day. Wing accounts for two Lions so far. On Wednesday was awarded bronze in Media for The Cookbook You Can Cook campaign for Nestlé. The first was a bronze in Outdoor for the campaign Liga de Arte, presented on Monday. LAPIZ earned a silver Lion in Outdoor for the piece #TequilaCloud for the Mexico Tourisms Board. LatinWorks gained its first Lion with the campaign #PonleAcento for the MLB, after winning bronze in Entertainment. While on Monday, The Community won silver for the campaign History for Nutcase Helmets in Print & Publishing.
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