MERCADEO Versión en español
U.S. Hispanic Market Recieves Six Lions The Day Of The Festival
Liz Unamo| 20 de junio de 2017
El mercado hispano suma un total de 16 Leones hasta la premiación del martes 20
On the second day of the festival, the Hispanic market is awarded six Lions in the Creative Data; Direct and Cyber categories. ALMA continues to lead the ranking of most awarded agencies so far in the competition, after receiving four Lions on the second day. Two metals in Direct for Spanish Lessons, a gold and a bronze. In Cyber it won two bronze Lions for Spanish Lessons and Episode Leak, respectively. The multicultural agency won a total of eight Lions, between Monday and Tuesday. We Believers is in second place in the ranking, roaring with a bronze Lion in Creative Data for AI Buddy. With this accolade, it has received three Lions in these two days of the festival. The first day it won two Lions for its work for Volvo North Miami with the piece Volvo Survivor Sales Agent, with silver and bronze in Promo & Activation. Dieste received bronze for its campaign Libaits for The Wild Detectives in the Cyber category. The agency has won two Lions since the event began. The first recognition was bronze in PR for the same initiative.
