MERCADEO Versión en español
Twitter expands its pre-roll ads due to its new video format
Manuela Walfenzao| 9 de octubre de 2015
Twitter Amplify ahora ofrece sus servicios a todos los editores
The 140 character social network is preparing to release its new platform Twitter Amplify to any publisher willing to monetize its video content using the social network. More than 200 publishers, sports leagues and TV chains in 20 countries have joined this Twitter service, which is available since 2013. Up until now, advertisers have had to forge direct deals with publishers like NFL, MTV and Fox Sports to participate. Now Twitter expanded the program on a beta test in the U.S. that allows any publisher to post in the pre-rolls ads. New Twitter Amplify publishers include Sports Illustrated, AOL, Vox Media, Maker Studios and Fullscreen. Publishers like the NFL that want full control over which brands buy ads can continue to manage their own sales. They can also use Twitter’s ad-targeting technology to serve ads. To make a media buy, brands can choose the type of content and demographic they want to run their ads against. Twitter’s technology then plugs their ads into videos that people are watching. The Twitter Amplify announcement was part of an event Twitter hosted in New York to talk about new video trends. The conference included more information about Periscope, Vine and new marketing plans for brands and agencies.
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