MERCADEO

Tribal Worldwide is named regional agency of social networks of airline LAN

Patricia Molina| 1 de octubre de 2014

Tribal Worldwide es nombrada agencia regional de redes sociales de aerolínea LAN

With the intention to strengthen its leadership as a brand in Latin America in the area of social networks, the offices of the specialized digital services agency DDB Group in Miami and Buenos Aires came together to work on the social networking regional pitch of LAN airlines. LAN, joins the regional client portfolio of Tribal Worldwide, which includes brands such as McDonald’s, Hasbro, Liberty Seguros and Bridgestone, among others. “LAN is an iconic and reference brand in our region, with which we fully identify with,” Borja de la Plaza, General Manager for Latin America of Tribal Worldwide and CIO of DDB Group, said.”Earning the trust of LAN to help strengthen its leadership and competitiveness in the digital channels makes us feel proud,” Juan Carlos Ortiz, President of DDB Group, said. Founded in 2000, Tribal provides effective marketing solutions with extensive experience in digital innovation and creativity, with 60 offices in over 42 countries with a global corporate office in New York.To know more about {Tribal Worldwide;www.tribalworldwide.es}, visit their webpage.

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