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Toyota Partners with Reggaeton artist Lunay for music video Todo O Nada
Claudia Smolansky| 3 de agosto de 2021
Lunay X Toyota
With the launch of his new single, Todo O Nada, chart-topping reggaeton singer, Lunay, teamed up with Toyota to create the song’s official music video featuring the 2021 Toyota Corolla Apex Edition. In a twist, fans can assume the role of one of the protagonists of the video through face-swapping technology. Lunay enthusiasts will find themselves transported into the world of “Todo O Nada” to experience their own version of the video game-inspired music video by following Toyota’s social media channels (@ToyotaLatino) or by visiting https://lunayxtoyota.com. To participate, users take a photo of their face on their mobile device, which is then transposed onto the face of one of the main characters. The full-length videos are downloadable and shareable once the face-swap has been applied. Everyone who registers and creates their video are entered for a chance to be part of an exclusive virtual meet and greet with Lunay later this year. The video link for fans to engage and download their videos is available through September 28, 2021. The official music video debuted Wednesday, July 28 on the artist’s YouTube channel. “The stylish lyrics of this musical rising star could only be matched by the thrill of the Corolla Apex Edition,” said Matt Ozawa, manager, asset management and activation, Toyota Motor North America. “We’re thrilled to provide guests with the opportunity to immerse themselves in Lunay’s music through the creative use of this engaging technology.” Thrilling fans at this year’s edition of the Lollapalooza music festival in Chicago, Illinois, Lunay performed at the Grubhub stage Thursday, July 29. In addition to his main stage performance, Lunay made a surprise appearance to a jam-packed crowd at the Toyota Music Den Friday, July 30. “I’m excited to finally reveal the official music video for ‘Todo O Nada’,” stated Lunay. “Thanks to Toyota for believing in me and bringing the Corolla Apex Edition action to life together with my lyrics in a dynamic and fun video. Can’t wait for all my fans to enjoy it and be a part of it!”
